Voyager, a publicly-traded cryptocurrency platform, today announced it has entered into a five-year exclusive, integrated partnership with the NBA’s Dallas Mavericks, becoming the team’s first cryptocurrency brokerage and international partner.
The Dallas Mavericks and Voyager will work to make cryptocurrency more accessible through educational and community programs, global activations, and fan engagement promotions.
Moreover, the partnership also includes naming rights to the Mavs Gaming Hub, the official gaming and event venue for the Mavs NBA 2K League team, and will be announced at a later date.
“The Mavs are proud to welcome Voyager to the Dallas Mavericks family. Crypto assets and applications are changing how business and personal finance are done. We believe our partnership with Voyager will allow Mavs and NBA fans to learn more about Voyager and how they can earn more from Voyagers’ platform than from traditional financial applications.”
– Mavs governor Mark Cuban
This partnership makes Voyager the first international partner of the Dallas Mavericks, enabling both parties to reach a wider, global audience to raise brand awareness. In 2019, the NBA granted teams the ability to provide international sponsorship rights, outside the United States and Canada.