Community members of any kind want to feel involved, connected, and part of something truly unique and valuable. This certainly applies to communities that support NFT projects.
And it’s not just about the “warm and fuzzy” feeling. Not only can a healthy, engaged community provide valuable feedback and long-term investors for NFT project leaders, but its members can also generate buzz, driving demand and, optimally, increasing the value of their investments. Through their own initiatives, they can also grow the project ecosystem.
Undoubtedly, creative and conscientious NFT project leaders who foster an enthusiastic community can create a circle of mutual and ongoing benefit. Below, 12 members of the Cointelegraph Innovation Circle share practical, effective tips to help NFT project leaders launch strong, build an engaged community, and grow and thrive together.
Strive for real emotional attraction
We are in a bear market driven by a period of low liquidity. Try to make sure your NFTs actually have emotional appeal and aren’t just cash grabs. You can tell when an artist has spent many hours creating a real piece of art, versus something that was quickly put together and blown out of proportion. Obvious money grabs will quickly fall by the wayside. – Zain Jaafar, Zain Projects
Ensure ongoing participation
For NFT projects, ongoing engagement is key. Provide exclusive content, host community events, and solicit feedback to guide the project. Authenticity and consistent communication build trust and keep your community invested in the project’s long-term vision. – Tomer Warschauer Noni, Kryptomon
Bring in active and talented community managers
Make sure that your community managers have good people skills, that they clearly understand the mission and vision of your NFT project, and that they are constantly interacting with community members. While robots can be helpful, they also rob us of the humanity of interaction. Remember that members’ attention is fragile and needs constant care. – Irina Litchfield, Lumria
Give the owners a voice in the decisions you make
Regularly communicating with your community is one thing, but in order to keep them engaged today, you also need to provide value from day one. This means symbolic rule. Make sure NFT holders feel like they have a hand in the decisions you make, whether by voting or some other way. NFTs are not governance tokens, but that doesn’t stop you from taking your communities into account. – Jason Fernandez, AdLunam Inc.
Develop creative and unique experiences
Imagine you’re hosting a “digital costume party.” Members wear unique NFT masks, which are symbols of their digital identity. Through games, stories and auctions, these masks develop into symbols of participation, promoting ongoing interaction. Like dancing on a pixelated ballroom, NFT community engagement thrives on rhythmic creativity and unique experiences. – Arvin Khamsa, NFTs sold
Show the hard work behind the scenes
Balancing short-term milestones with long-term goals. NFT projects should capitalize on small achievements by sharing them with their communities between major updates. Even if the news isn’t always groundbreaking, constant communication keeps users engaged while showcasing some of the hard work going on behind the scenes. – Wolfgang Rückerl, ENT Technologies AG
Set up features that can be unlocked over time
Value creation. Don’t just sell digital assets; Provide an experience. Use smart contracts to enable features — such as exclusive content, voting rights, or even revenue sharing — that can be unlocked over time or based on specific conditions. Keep the community involved in decision-making processes, and always be transparent about your roadmap. NFT is not the end; It’s the beginning of a relationship. – Thiago Serudiu, Particia Blockchain
Consistently deliver value
Build and foster a vibrant and inclusive community by consistently delivering value, engaging in open communication and engaging the community in decision-making processes to create a sense of ownership and belonging. It is important to share ecosystem updates and announcements correctly and effectively so that the community is not misled. – Anthony Georgiadis, Bastille Network
Promote an inclusive environment
For NFT projects, the key is to consistently provide value beyond the initial purchase. Regularly release exclusive content, host community events, and actively ask for feedback. Prioritize transparency in project development, and foster an inclusive environment where community members feel valued and heard. Remember, an engaged community is built on trust, continuous interaction, and shared growth. – Erkki Colditz, OÜ Popspot
Notifying members of developments and prices
NFT communities need updates about the latest developments that have occurred or will occur in the project that interests them. Since most community members have purchased and held multiple NFTs from the same project, they will want to have some price predictions about their assets. Giveaways also help a lot in keeping the community engaged. – Abhishek Singh, recognized
Share real-time updates and share on social media
It is important to maintain ongoing communication with your community. There have been many tractions in previous NFT projects, so sharing real-time updates on project developments, partnerships, and news is key. Share regularly on social media and Discord to keep members feeling involved and addressing their concerns. Show that you listen to feedback, and implement their ideas when possible. – Ayelet Nouf, SlicedBrand
Communicate good and bad news
Give clear road maps for both good and bad. If there is something that was initially planned that is not scheduled to happen anymore (or vice versa), be upfront. Continuous communication is critical for projects in the Web3 industry in general, as we all learn and grow together. – Megan Nivold, BingX
This article was published by the Cointelegraph Innovation Circle, a vetted organization of top executives and experts in the blockchain technology industry who are building the future through the power of communications, collaboration, and thought leadership. The opinions expressed do not necessarily reflect the views of Cointelegraph.